Rebrand our Craft Beer Brand

Sidetracked - Kalangadoo Brewing Co

thecideproject.com

Extra Pale Ale

Craft beer. Brewed locally in Kalangadoo. Currently we have just one beer in our range, as cider is our focus, but we will be introducing more beers.

Craft beer market. Purchased in cafes, restaurants, bars, and on tap in pubs. Also sold at festivals direct to public. Above average income, as priced higher than commercial beer.

Redesigning existing beer label/brand. Change name from The Cide Project to Sidetracked Kalangadoo Brewing Co.

We want the label to be bright, modern, and clean.

330ml/12oz beer bottle label is the key focus, but we also need a tap decal, and we will likely shift to 330ml cans also this year.

We would like to retain the hop head with glasses, but happy for it to be adapted, and/or evolved. It can be a lot more subtle rather than the key focus of the label.

We will be producing more beers, so your design must be easily adapted to a new beer.

Good article on beer branding on a brand we like: https://helmsworkshop.com/case-stud…e-branding

USEFUL LINKS TO BEER BRANDS WE LIKE:
http://www.ohbeautifulbeer.com/2017…y-seabird/
http://www.ohbeautifulbeer.com/2017…rewing-co/
http://www.ohbeautifulbeer.com/2011…n-brewing/
http://www.ohbeautifulbeer.com/2011…beerworks/
http://www.ohbeautifulbeer.com/2016…seasonals/
http://www.ohbeautifulbeer.com/2012…acs-beers/
http://www.ohbeautifulbeer.com/2013…rewing-co/

Current beer label looks too similar to our cider brand, which confuses buyers and makes them think our beer is a cider.

Please use existing knifeline.