Cómo viveri comenzó su viaje en etiquetas de producto
Diseño de inspiración
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
Nombre de la empresa
Nombre del producto
Descripción del producto
Product: A salad dressing oil blended of 70% canola and 30% Pumpkinseed oil
Pumpkinseed oil being the premium quality ingredient.
Who are we: a small family farm that provides high quality pumpkinseed oil.
Ingredients: We grow our own special pumpkins for the seeds to extra oil from them.
These pumpkins are different from your stereotypical halloween orange pumpkin.
It is taller and less oval. Colors are green and yellow features.
The seeds themselves are dark green in complexion and produce a dark green oil.
Canola is below the pumpkinseed oil as its more neutral in taste and not used to make the pumpkinseed oil more attainable via a blend.
Descripción de los usuarios potenciales del producto
Demographic: Older People and health concious people.
Market: People are not familiar with the product this is why we believe it is best to showcase the 2 ingredients the Canola and the Pumpkin (pumpkinseeds).
Maybe cut in half pumpkin and the canola flower most visually descriptive ?
Atributos de estilo
Necesidades de diseño
We see this product as a step below the premium of the pure pumpkinseed oil. however still want to communicate the high quality of it coming direct from the farm as a natural product.
Visual communication we blieve is key as its geared towards a new customer and older demographic that might have trouble visualizing the ingredients.
Rustic, Classic, farm to the table comes to mind with the label. Simple but communicative on the ingredients.
Earth tones ?
- Vegan and Organic icons
- "made in austria" (google image search) should be subtly mentioned on the label somewhere