We are looking for labels for our range of nutrional supplements for dogs. The main focus is a 250ml brown bottle (see attached image) for which we need a white label design that can be used for the whole range of 5 different products.
Please design one label in detail as a template for the range, but also show how the whole range will look like.
Please read the full briefing pdf which is attached, as it contains examples for your reference. :-)
Labels should clearly belong to a range, but each should also be distingishable different, for example by using different color codes, the provided drawings to illustrate the benefits, or other elements.
FOLLOW-UP PROJECTS VERY LIKELY
Later, there will also be different bottle sizes and products, for which we intent to work with you 1-on-1 as a follow-up project, so please keep in mind that your design approach is transferable to different label sizes.
The bottles we use are light amber in color, with black closures. The labels should have white as a background color. We are going for a retro pharmacy bottle look.
The label design should be clean, minimalistic (yet containing all relevant information), based on a white background, the label paper will have some texture, the use of color in elements or text for differentiating variants is highly encouraged (pastel colors?).
Please include the graphical icons we provide to illustrate the benefits of each product, and to differentiate the product variants in addition to different colors. An example of how competitors do this is attached.
Please design a full label, not just the front view. The way nutrional information or instructions are included on the back are also important to us, so we would like to see the full label.