Spiced Wine

Binderer St. Ursula Winery

Binderer St. Ursula Weinkellerei
The last few decades have seen the Binderer St. Ursula Weinkellerei develop into an international family business, with wineries and wine-making partners across the world. The headquarters and management of Binderer St. Ursula Weinkellerei are situated in Munich, where the parent company was founded 60 years ago.

The Binderer Group now exports to over 20 countries across the globe; the most important sales markets include Great Britain, Ireland, Scandinavia, Canada, Russia and the USA. The range includes wines from all of the key wine-growing countries in the world. The products are sold across the globe via food retail outlets, including discount stores.

We have almost blanket distribution at the national level. At the international level, the products are sold very successfully via leading importers and agents to the key accounts in the food trade. Our success is based on strong brands, a high flexibility with regards our range, the latest quality management, and creative product and marketing concepts.

Help us to design a label for our new spiced wine innovation which will be distributed in the US & Canada.
For more detailed information on positioning, target group, mood board, bottle format please see PPT enclosed.

If you have further questions regards the positioning paper enclosed please let me know.

FAQ:
1) Regarding the mandatory text on the front label please see my comments below:
Brand name – pick the one you like from the list
"Premium Chardonnay infused with spices and other natural flavors" - please use as it is
Taste indication: vanilla, oak or oaked, caramel, cinnamon taste; slightly sweet – please communicate these on the front lable if you use symbols or words you are free in terms of wording
12% vol. – please use as it is
750ml - please use as it is

2) Regarding label size or printing everything is possible. No restrictions in format at this stage.

3) The spiced wine is a year-round product and is served on ice.

4) The spiced wine concept is based on only one SKU with tastings notes of vanila, oak, caramel & cinnamon. No multiple product lines.