Cómo cason3 comenzó su viaje en etiquetas de producto
¿Cómo se te conoce?
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
Cuéntanos a qué tipo de público quieres llegar
We produce a line of 'superinfused sparkling waters' that are naturally sweetened w/o sugar, making them a great alternative to soft drinks. Our product is also being used as a mixer for 'clean cocktails' at local, premium restaurants. Our market consist of millennials, 60:40 female to male, and middle aged adults.
¿Qué te inspira y qué diseño imaginas para tu empresa?
Looking for a clean, modern looking label that demonstrates what we are: a healthy, flavorful, sparkling beverage that's infused with exotic extracts & no artificial sweeteners. Prefer to have a white background. Right now we have 4 flavors: lemon-lime, ginger, blood orange, and wildberry pomegranate. Currently, we have pictures of the fruit on the labels, but we haven't found a way to make it work with ginger...people think it's pineapple. Not married to the idea that fruit 'must' be on there, I think we'd be fine without it. The one thing people do like is the splash or bubbles...many people say it makes it look refreshing so I would like to try and keep those. Also, I am cool with the font / logo for the brand name, CASON, to change, too.
The reason we have it designed as-is, is because CAS+N is an acronym for what our drink is. It stands for 'C'lean 'A'lternative to 'S'oft drinks '+' antioxidants & 'N'atural sweeteners. That's what's shown in the boxed in font. Not sure how important it is for that to be on the front. I know we had a hard time trying to make it work and it just feels too clustered.
We are caffeine free, gluten free, soy free, vegan, and low glycemic. We also have all natural flavors, all natural sweeteners, and we also showcase the exotic extracts we use. See attached files for details. The flat label files will show you nutrition facts and rest of label.
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