henrycorbett tuvo su nuevo etiquetas de producto a través de un concurso de diseño:
These Products will be on the Shelves of the UK and Europe!!!
Hecha un vistazo al concurso de Etiquetas de producto de henrycorbett
Animales y mascotas
Diseño de inspiración
Inspiración de colores
Nombre de la empresa
The Wild Bird Care Company
Nombre del producto
Suet Cake / Block - Fruit & Berry
Descripción del producto
Suet Cake or sometimes known as a Suet Block. They are square shaped foods for wild birds that can either bed fed by use of a bird feeder or placed on a surface such as a bird table or the ground. They are mainly made of “Suet” which is animal fat and really good for the wild birds. They have different ingredients added to them to create a range of different flavours such as: • Fruit & Berry • Peanut • Mealworm & Insect • Sunflowers • Seed It is important that design consistency can be translated across different flavours with the use of individual colours indicating the flavour of the Suet Cake.
Descripción de los usuarios potenciales del producto
Suet Cakes are used by keen wild bird feeders in the UK. Purchasers are mainly women over the age of 30. They have disposable cash and buy the products to see the birds in their gardens and feel good about feeding them.
Atributos de estilo
Necesidades de diseño
We require the front label to be designed (110mm x 110mm). There is no other space for labels on the product so all the information required must go on the front label. The label must include: 1. Company Logo (should be near the top of the packaging and prominent). 2. Category Description – “Wild Bird” 3. Product Description – “Suet Cake” “Fruit & Berry” 4. Weight – “300ge” 5. Barcode – There has to be a space for a barcode. Use anything for now. 6. No essential but I quite like the thought of seeing the product in use by having a photograph of wild birds eating the cake somewhere on the label. I have attached a design that shows most of this content and a picture of the product in use. Please don’t use this design as the basis for your own as it was just something that we played around with a month or so ago. There are two angles I would like this design to approached. 1. From an everyday brand perspective. This will need to compete with other Brands that currently lead the market such as ChapelWood and Gardman. However, just because the brand is everyday it doesn’t need to look cheap. In my view a label is what makes the product stand out so if it can look premium then it should as the cost for the label is the same anyway. 2. From a natural and more traditional perspective. This would be at the top end of the market and feel more homely, maybe more like something Grandma made in her kitchen (this is how suet cakes used to be made, from leftover meat fat and using other kitchen scraps). Something Grandma may have done….. There are a couple of brands that use natural ingredients and performing well in the UK Pet Market. I have added some links below so that you can get inspiration from them. They make a big deal about what is in the food, lots of goodness. https://www.lilyskitchen.co.uk/dog https://www.naturesmenu.co.uk/natural-dog-food/shop-by-age/adult-dog If you need any more details please just let me know.
Lo que debe evitarse
Please avoid stock imagery unless you have to. Please also don’t copy any competitor’s brands, we want to stand out and be different, not just one of many the same.
Dimensiones del envase / paquete
The label is square - 110mm x 110mm
Todo comenzó con un brief de diseño.
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Diseñadores de todo el mundo presentaron su magia del diseño.
entradas de diseño
henrycorbett colaboró con diseñadores para refinar sus ideas
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Y luego ... ¡seleccionaron un ganador!
Evaluaciones del cliente
Michelle has been excellent and responsive throughout, we would highly recommend her for both her professionalism and her creativity.
En el camino, se encontraron con muchos diseñadores talentosos ...
Creemos que los concursos son una forma súper divertida de obtener diseño.
Concursos terminados recientemente:
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