Our friends in the south-west France produce an aperitif wine which is called "Pinau des Charentes". This wine is very unknown in the rest of the world. Specially in Germany where we want to market this wine under our own label. The wine is rather sweet and drunken as aperitif in the region. The feeling of "taking an aperitif after a long working day and start to enjoy live" is our message we want to bring allong with the wine. Our slogan is "Aperitif, the time for us!"
So we want to transport with the design not only the wine but also a way of living, a live style if you like. The message we want to send is basically described with:
- Live your live today
- Take your time to enjoy and get a rest in the business of our lives
- Be aware that your live does not only consists of meetings, stress, business and success
- Take time to get together with the ones you love for a "quality time" at least for 20 minutes every evening and make your live a bit easy time in "French aperitif style"
The target group will be families and couples in the main age of end of twenty to end of forty (or older, if the feel young.. ;-) that want to add some quality and some time for real communication and inspiration to their lives.
We have attached a picture of the current web site draft to give you an Idea about colors, font and general style. We would prefer a design that expresses "clarity", "joy", "Easiness" and "lightness". In design and mind! A background with a light color like white, light gray or some very light silver would be preferred. Maybe with some very light texture. Also we like the font "Gruppo" that we have used on the Web site draft. I can imagine to take some of the colors from the background picture I have attached. Maybe only very slightly or partly in the words. Also some outlined and very clear floral motif comes to my mind but is not a must. For more inspiration I have also attached a picture of the facility "Chateau Laheux". More to give you a better understanding not necessarily to be part of the design (although it could - more pictures are available).
The content on the label should at least contain the following text information:
Name of the brand: "Chateau Laheux"
Name of the Wine (I will sell 3 differt types): Pineau des Charentes "Blanc"," Rosé " and "Réserve"
Alcohol: "17% Vol."
Origin: " Appellation Pineau des Charentes Contrôlée "
Probably some small tree text on the back label which is not defined yet. Contact information and web link probably also on the back.