● 2 front labels (same label with a slight variation)
● 2 back labels (only minor changes ie. the text)
● 1 Capsule
The branding and label associated with this experience is one of renewed tradition, guaranteeing premium quality while appealing to younger generations. The front label must use most of the Haut Medoc standard codes: high quality paper, figurative image representing the Château’s identity (see below), noble fonts. Nonetheless, we want to keep the amount of information to the minimum, with only a few words. All of the legal information and description of the wine and Château will be located on the back label.
We are aiming for a subtle balance here:
In a wine shop, the label must be able to draw attention from several meters away, especially when located on the Haut Médoc shelf, where all the other labels look alike.
Nonetheless, it cannot appear to be excessively innovative or look like a wine that is 100% design and 0% tradition.
Ideas for the figurative drawing:
The drawing must resemble a traditional printing method (such as those that can be found on traditional Medoc wines; you can check out Lafite Rothschild or Margaux for an example).
A castle or a vineyard are probably not a good idea, as they are already used by the most famous names.
See documents attached regarding elements of labels that fit our objectives.
The label will need to have 2 variations:
Château des Bareilles: one with a white/ivory background, which will be the flagship wine.
Château des Bareilles - Craft edition - 18 months: must be a variation of the first label, and will be an oak barrel edition.
There will also be a back label:
The back label will consist of a story recounting the story of the Chateau & wine (which we will supply). In terms of design:
Legal mentions & icons
Layout to fit with front label design
Font & colour to match with whole design
*see attached document for more information.