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We are re-branding one of our VQA wine brands: 49 North. It's main purpose is to provide bars/restaurants/hotels with a value priced VQA product to offer on their regular menu or for large events/banquets. Our current label is old, tired, and cheap looking. The main goal is to make it more modern, more premium, and more trendy.
49 North refers to the parallel that divides Canada and the USA, it also describes the area where our BC VQA wines are grown and made. It is a very important "sense of place" to the Canadian wine industry.
The target audience is a 50/50 male/female split. 25-45 years old. Medium to high income.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We want to re-design our current labels (will upload current labels). I want it to be more modern and fun. I want 2 labels (one red, one white) that are complementary but not exactly the same (will upload examples) I was thinking of something with a craft brewery or "hipster coffee house" look with simple graphics and a funky font (I will upload some ideas) but I am open to ANYTHING. Will upload the color pallet I had in mind, but again, I'm open to something different if it works for your design. I am even open to incorporating a 49N monogram type thing if you like. Label must include: 49 North, 2014 White/Red, Okanagan Valley BC VQA
Think artisan. This can't look like a mass produced grocery store brand, it needs to feel local and hand-made with care.
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