We are bringing our beer into the can package - into 16oz tall boy cans specifically. We want a high contrast, super impactful can design that will stand out from the others on the shelf. Our branding is pretty aggressive, so don't be afraid to be bold!
Our color palette is primarily black, white, and gray, with gold for some accents. Our website is currently down (also being redesigned) but a quick Google search of Backlash Beer will give you a sense of our current brand.
Our brand feel is industrial and a bit gritty. We're a small company (5 people) who like to build/make a lot of our materials by hand - think spray paint, chalk, diamond plating, banged-up aluminum, and unfinished wood.
We want something that will stand out from a visually-crowded cooler at the liquor store, and will entice someone to lean in and take a closer look.