This is a revolutionary upgrade to a Pilates Ring. Our ring is 15 inches and has new technology handles that are created according to engineering human principle. It is black with our logo being white on the outside pads. It currently retails at a premium price according to inventive side of it and our brand positioning.
We are releasing an active wear line this year which is going to be holding many matte colors and we would like to create a packaging for our Pilates Ring in the same style.
Descripción de los usuarios potenciales del producto
Our target audience is generally women of age between 20 - 50, that are athletic, like fashion and are brave confident personalities. Medium to high-income levels and live within the United States in fashionable areas. They know what is trending and stay up to date with fashion.
Atributos de estilo
Necesidades de diseño
We are looking forward to creating a memorable and attention-grabbing packaging. Packaging that would be increasing the perceived value through the roof and the retail price (which is premium) would seem as a total steal.
It has to be something that would have a pattern of some sort or colors and state also that this is the only Pilates Ring that you need. Plus the pattern/painting/design of the package should be telling some sort of a story (like in the examples attached).
The are two materials to chose from when creating a packaging: white cardboard & kraft (brown cardboard).
Lo que debe evitarse
Retro, classic, simple and glossy styles.
Dimensiones del envase / paquete
In the meantime, here’s a brief rundown of the artwork set-up
• Files should be in CMYK mode (not RGB).
• All artwork elements should be in CMYK. Any SPOT colors will not
be visible when your order prints.
• Be sure to expand all fonts and text to shapes (vectors)* — no live
text, please and thank you.
• Embed all images in the document or send the links for the artwork
source files. This will prevent any missing links when we go to press.
• Your designs should have at least a 0.25-inch bleed in areas where
the graphic exceeds the dieline.
• Dielines should be on a separate layer, visible to prepress for set
up. If they are distracting while you are working on or proofing the
file, you can turn off their visibility by using the "eye" icon in the
• Send your file(s) in a format that is readable in Adobe Illustrator
CS6. If exporting from Adobe Illustrator Creative Cloud, you can
down-save to CS6 in the 'Save As' menu.
BitterFit Logo - can also be white on a darker background. Only two color variations available - black & white.
One of the hand exercises for toning the upper body.
BitterFit Pilates Ring
State of the art Pilates Ring handles that were made according human engineering principle.
One of the leg exercises for toning the lower body.
Dimensions of the box can be found here.
Visual image of how the box looks like in kraft material.
Visual image of how the box looks like in white material.
Dimensions of the box can be found here. (PDF format)
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