TASK: Design print ready packaging for a new energy shot to be marketed in the US.
WHAT IS STEADY ENERGY?
“Steady Energy” is an energy shot that gives you steady, balanced energy without the jitters – all in an indulgent, great taste: Double Chocolate & Espresso Chocolate
BOTTLE SIZE: The bottle is a 1 oz shot bottle (die-line attached "DIE LINE").
- It is very small.
- Communication must be effective and clear.
– Double Chocolate
– Espresso Chocolate
Each flavour should have a picture that communicates the amazing taste. It has to look delicious.
PLEASE NOTE: the design layout will be the same, but an element will change to communicate the different flavours.
Premium Quality, Indulgent / Delicious Taste, Real Ingredients, Real Energy
Convey quality of product – made with REAL Coffee and cocoa.
– women (busy mothers),
NOTE: that does not mean we want pink or to be overtly feminine. Men should be comfortable using this product as well.
– indulgent – it really tastes amazing!
– clear, concise and look great!
– The most important thing is that it communicates CLEARLY to the customer what it is (see KEY VALUES - above)
– clear, simple
– Bold (but differentiated from 5 hour energy)
– Everything must pop out and be easy to read outlined etc.
LUNA BAR: http://www.clifbar.com/products/lun…te-cupcake
- We like the picture of the flavor and the clarity of the font and messaging.
- We also like the bold color and the solid background with light patterns.
- Luna bars are targeted at women and have indulgent flavors.
The brand should be differentiated from the competitor, 5 hour energy. 5 hour energy is the dominant player. It is targeted more at men, and has a medicinal taste.
TEXT - FRONT OF THE BOTTLE:
On lid on top in BANNER:
“New Balanced Energy Delivery”
- see where flavor variant is on 5 hour energy packaging / should be there and stand out so customer wants to pick it up
TEXT - BOTTLE:
- in big, dominant
“Tastes & Feels Great”
- lighter underneath)
“Made with Real Coffee & Cocoa”
Flavor Variants: "Double Chocolate", "Espresso Chocolate"
- differentiate in different colors
TEXT AT BOTTOM (small)
NET WT: 1 FL OZ (31ml),
- in small on the right (see 5 hour energy
See power point in the files. See die line in the files.
Main competitor: 5 hour energy. Need to differentiate. It's targeted at men and tastes medicine. Causes jitters.