Brucha: "Reinventing Social Drinking" | in search for unconventional label design

Alimentos y bebidas

Kulture Rebellion

www.kulturerebellion.com

Brucha

At Kulture Rebellion we are reinventing social drinking by making better-for-you options accessible to conscious consumers everywhere without compromising on quality or experience. Our product, Brucha, is a gut friendly beverage made by naturally fermenting a tea base (kombucha) with a blend of organic juices, sugars and adjuncts (such as hops, herbs or spices) to create naturally occurring alcohol and distinct aromas and flavours. Bruchas makes customers feel good about their choices without having to sacrifice the quality and taste of what they love. It is pleasure “without the guilt”. They are empowered to make a different decision, one that tastes good, and says that they are in control of their life and not afraid to try something new with understated low key luxury.

Our customers are men and women from Gen X, Y and Z who lead an active physical and social life and are conscious about what they eat and drink. They include people who don't drink beer (anymore) or cocktails to avoid feeling bloated or to avoid excess sugar intake so when they are social drinking they resort to a hard seltzer, a glass of vodka soda or just plain sparkling water with a lime. Our customers also include people who are already consumers of Kombucha and want to continue drinking it when social drinking so they don't feel excluded from the social experience. Picking up a can of Brucha brings an air of adventure but sophistication as well - A customer would think to themselves: “I have the ability to spend more on something innovative, healthy, trendy, and as a result I feel a little more mature”. Kulture Rebellion Customers are ahead of the curve, not afraid to be trendsetters, relaxing and chill most of the time.

Beverage CAN label design including layout and fonts: We want package (355ml cans) label TEMPLATE designed in a way that enables us to update the text and art work for different future SKUs or recipes. The same template for a standard (short) 330ml can dieline and a slim 330ml dieline Things to keep in mind: - Design must stand out from competitive set on shelf - Legibility of key messaging - Simplicity with the “less is more” mindset - Clearly highlight the product’s key features Please see the reference uploads for a guide on label content, the structure of the template etc. PS: What you see in the reference guideline is NOT the label design so your creative input is required.

For the artwork we prefer free stock images wherever possible. We are proposing the use of extreme close-ups pictures of bacteria (microbiology/SciArt etc), especially those of the bacteria used in making kombucha and the ones that live in our gut. The images would require minimal level of manipulation or applications of filters. I added an example on the label guideline in the reference files Having said that, we are also open to creative suggestions by the designers

The final design should be on a can label dieline. The same design template will be used for the 330ml short can and the 330ml slim can. A sample dieline file has been uploaded for each