Gather is a conversation game to spark meaningful connection. The product we are packaging is a set of conversation-starter cards (explained in detail in the brief). The cards anchor the conversation from beginning to end, allowing people to express themselves, talk about things that really matter and feel connected to others meaningfully. We are designing the cards + the vessel to contain them.
Descripción de los usuarios potenciales del producto
Anyone who would like to connect more meaningfully with old friends, or new friends. We see these cards being sold at Whole Foods, so a woman planning a dinner party may buy them to use over dinner. Also book stores, Amazon and boutiques.
Atributos de estilo
Necesidades de diseño
There are a few components to our design - the actual card layout + the vessel for the cards. Look at attached brief. Use Gotham extra light for now.
Lo que debe evitarse
Color on color
Wasteful packaging, as this is one time use product
Dimensiones del envase / paquete
The cards at 5 inches square. So the vessel to contain them would be according to this.
For logo (contest happening), barcodes etc, use placeholders until we have the final thing.
Here is a bit more about our brand.
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