CoolWay ice cream is expanding into the healthy gummy category. We are looking to create our line extension by calling it CoolWay Gummies. This project is to have the packaging for this new product designed. The packaging is the same bag that smart sweets is using.
For inspiration, please check out the following brands: Smart Sweets, Ghost Lifestyle, CoolWay, Halo Top,
The front of the packaging should have our CoolWay logo at the top and then sweets added somewhere. I will leave it to the designers to create a fun and graphically appealing way to incorporate sweets close to or in the logo. We are looking to have the calorie count and sugar content front and centre kind of the way we do with our ice cream tubs. (please checkout our website and instagram for reference) Perhaps the calories can be in big on the left with a line on the right and the sugar content next to it. So basically you have the calorie count and sugar content next to eachother seperated with a line in between. This is a suggestion and I will leave styling in the hands of the designers. Aside from this, the front of the package should be fun and simple. It should be instagramable and appealing. There should be some appetite appeal in other words images of the candy. You can start with sour gummy bears and or peaches for the type of gummy and appetite appeal. The name of the type of gummy should be present somewhere i.e 'peaches' or 'bears' and the flavour should also be somewhere (unless its mixed flavours). The Net Wt candy 2 oz (56g) will need to be somewhere as well.
-Nutritional Facts Panel
-Social media Icons
-Manufactured for CoolWay, 4035 Rue Saint Ambroise Suite 416-N, QC, Canada, H4C2E1
-Candy Without the Guilt (in big somewhere)
-Product Benefits Area: 1/2 the calories, 90% Less Sugar, Zero Guilt, Proudly Manufactured in the USA
If needed: The font for CoolWay that we use often is 'bebas neue'. You do not need to use this font but I added it here because many designers wanted to know.