Cómo winesforthetimes comenzó su viaje en packaging y envases
¿Cómo se te conoce?
Carolus Beverage Company
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
Cuéntanos a qué tipo de público quieres llegar
We create high quality wines to sell to restaurants and retailers around the US that are available to the consumer for $20. The goal is for our wines to over deliver quality at the $20 price and therefore the packaging must appear expensive as well.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We have access to a fifth generation vineyard in Alto Adige Italy that sits at the base of the Dolomite mountains that produces world class Pinot Grigio wine. We wanted a name that could be easily recalled but also true to the region. The name we came up with is "Alta Via". It means "The High Road" and is actually a walking trail that sits at the top of the Dolomite mountains. Actually the trail is called Via Alta but we liked the flow of Alta Via as a word / name. If you search the Via Alta in the Dolomite Mountains you will find one of the most beautiful views in all of the Italian wine world.
The goal here is to create a wine label that captures a high end look and feel for our Pinot Grigio. It could use the word AltAviA as a visual cue to suggest a mountain range, it could take the literal meaning High Road, it could capture, perhaps abstractly, the views of the Dolomites or from the Dolomites. We are wide open with the interpretation of what this label might look like but we definitely want it to appeal to an expensive wine drinker. Another concept could be to create a logo that captures the branding and situate the logo as the key image on a bottle.
Please make sure that the label you design will work for a white wine. The wine will be in a bordeaux shaped bottle. Search Bordeaux shaped bottle if you need inspiration. It will also most likely be in a flint glass (in other words clear glass). Pinot Grigio is traditionally a lighter colored wine FYI - ours may have a nice light golden hue.
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