I'm imagining something that's clean...lots of white/clear......but with complimentary bright colors to provide some "pop" to the design so that it stands out. We want to represent purity so definitely more minimalistic is likely the way to go. We'll be an organic supplement brand. Organic, reminds people of organic fruits, vegetables....so we can augment with some colors to give the design "life". When I think of pure, I think of something like the arctic... pure and untouched. The white gives it a "cool" feeling as my first product will address inflammation, I like the idea of something that's kind of cool or icy...snowy.... not sure the best way to express it but something that oozes 'freshness".
Here are some brands for inspiration:
I REALLY like this one: https://dachanutrition.com/collections/all
https://www.olly.com/ - the vibrance
https://helloeden.com/ - the minimalism
this one makes nice user of color: https://www.amazon.com/BioEmblem-Su…B07RLZWT9G
Can you include the following words in the design:
- Satisfaction Guaranteed
- 3rd Party Tested and Approved
- FDA Inspected
- Pure, Potent and Fresh
NOTE: Please keep in mind that this packaging will also be used for other types of vitamins and weight-loss ingredients, so make it "generic/themed" enough for us to adapt it for other vitamins (e.g., fish oil, calcium, vitamin c, etc).
The label MUST be designed so that we can switch out the main color, and it still looks good, across many different colors.
Focus should be on front of label, as well as one side panel that highlights our value propositions (maybe with icons).