The product design is new to our retail business, and comes under our Better Life brand. The brand is fresh, fun, and is all about offering convenience and ease-of-use to the general market. We don't want an everyday product to look humdrum or staid.
Essentially this is packaging for a household product.
However, we want to add appeal in the overall packaging design and we would like to suggest making it look like a consumable beverage product or a sport fashion product, or a hi-tech product that a customer would want to reach out and grab.
We want to avoid a packaging design that is extremely busy
The packaging design will contain:
- the product title
- some photo images of people using the product (optional)
- some images of bugs/insects
- some warning signs and badges to suggest that the item restricts bugs and insects having access to a buildng or a room
- lists of features and benefits of the product
- suitable fonts
It will also contain the product's UPC barcode, and company info, which I will supply. I can also supply some images of people using the mesh door (which we appreciate the appeal of having in the design, but it's optional).
We absolutely want a stylish, perhaps minimalist design that says quality.
We'd like a packaging design that is visually eye-catching, that stands out even in a smaller thumbnail format on a computer screen. Strong colours, but not garish. A design that capture the reassuring quality we give our customers.
Alternatively, a very simple design with a focus point that fascinates, excites, draws in the potential customer to want to know more.
I have attached our new Better Life logo and have ai, ps and psd versions of the file. We are fine for the logo colours to be changed depending on your creative feeling for the overall design. The logo will need to be incorporated into the design.
The completed, approved design will be sent to the printers to be printed onto the box packaging. The product will be sold internationally.