We are looking for a Lifestix package revamp. We launched this product in a major wholesale club a month ago, after some consumer feedback we realized there are some things that need to be changed. The problem we saw was customers kept walking by not knowing what Lifestix was and how they were suppose to consume it. There was a huge lack of understanding between the customer and the product. We realized a person pouring Lifestix powder into their mouth needed to be the focal point on the box.
You are free to be creative.....put your own spin on it.
What we observed in the initial package...
-The front of the box is too busy.
-There is no clear message.
-There are too many messages (to many words)
What we are looking for in the new package....
1. Pour in mouth (image should be obvious focal point & demonstrate user experience) TRY USING A REAL PERSONS FACE.
3. Vitamin D3
4. *Immune health* (feature this using a cool text font and info graphic. I want this to be almost as dominant as Vitamin D3 text.
4. Dietary Supplement
5. Flavor options (keep same as original)
-2000 IU (if true most people don’t know about D3, then IU little value. Free up space for priority messaging)
-2 images of stick pack (I’d rather see one killer image of stick pack pouring powder into open mouth)
-Only 2 gram of sugar (don’t bring up sugar)
-Melts in your mouth (no obvious value)
I realize some of these are important and can be communicated elsewhere on packaging.
I think overall branding could feel more premium & modern and less store brand.