I need a full design of a packing card which will go into blister-card packaging. This has to include the brand: MagFlex, and the name of the product, a 'Magnetic Flexible Telescopic 3 X LED Torch'.
The packing card is 210mm long and 110mm wide.
An example of the packing card (in .ai format) is attached (Attachment 1 - Example Packing Card - Front.ai and Attachment 2 - Example Packing Card - Back.ai)
JML is the market leader in the UK. Their product and packing card can be viewed here;
The MagFlex design must be of a much higher quality!
Another example of packaging for a similar torch from Bell & Howell is available to view here;
In terms of this design, I like the [as seen on tv] logo, the 'extended' torch up the right-hand side, and the fact that the torch is ‘on’ with light shining out. I'm sure this could be made much more impactful with a brighter and more LED-like colour.
The packing card will have a ‘cut-out’ for the torch to fit into when it’s inside the blister packaging. The main body of the torch will be on the RIGHT and the Torch Head will be pointing bottom-left, the same as the Bell & Howell example. Please see Attachment 3 – Torch Cut-Out Example and Attachment 4 – Torch Cut-Out Template.
A few pictures of an early design of the MagFlex Torch are available in attachments 5-8. In terms of the colour, The MagFlex torch will be black and have 2 red lines, one red line around the base and one red line around the head as per the photo's, but the colour will be more like Attachment 9 – Torch Colour. This is a picture of a high-end torch. MagFlex will be a similar colour black and will have similar colour red lines.
The strength of the MagFlex magnets can be seen in attachments 10-11.
The MagFlex brand will be printed on the torch in silver in the space shown in the middle of the main body in Attachment 5.
There are 2 main components to the design: Front & Back. You can be creative with the layout to some extent as long as it conveys the most important information and the cut-out for the torch and hanger are in the same position.
MagFlex Packing Card Design - Front
The Brand, MagFlex, must be the most prominent feature of the design on the front.
It must also be clear that this is a “Magnetic Flexible Telescopic 3 X LED Torch”
Other features worth considering / high-lighting on the front include;
3 Powerful & Super-Bright LED Lights
Power-Saving LED Technology
100,000 Hrs LED
Magnetised Head & Base – can pick up small steel parts up to 1KG
360° Flexible Head
Telescopic – Extends from 17cm to 7cm / 22”
Heavy Duty Aluminum Case, Virtually Indestructible
Built-in Pocket / Belt Clip
I would also like an [As Seen on TV) Logo on the front.
It also must be very clear that BATTERIES ARE INCLUDED
MagFlex Packing Card Design - Back
There must be space for a bar code.
Recycle Logo’s and CE Logo etc as per Picture 2 – Example Packing Card - Back.ai
More info on the product benefits perhaps? – Magnetic Ends, to pick up small items (up to 1KG) in hard to reach places (e.g. money / keys down the drain), plus the magnets stick to metal services providing hands-free light / Built in Pocket Clip for better portability & easier usage / bright lights to see in the dark / telescopic – extends to 56.5cm / 22” to gain access to impossible to reach places / one of the most useful tools in the garage etc
Further images of a similar torch have been attached to this contest, attachments 12 onwards.