Chase Your Sunset tuvo su nuevo packaging y envases a través de un concurso de diseño:
Create a packaging design for an art material to be sold in a competitive ecommerce platform
Hecha un vistazo al concurso de Packaging y Envases de Chase Your Sunset
Arte y diseño
Inspiración de colores
Nombre de la empresa
Chase Your Sunset Pty Ltd
Nombre del producto
Chase Your Sunset 48 Watercolor Brush Pens
Descripción del producto
Chase Your Sunset is the brand name, while 48 Watercolor Brush Pens is the product. It is a high quality watercolor brush pens (48 unique colors), including 2 water pens. These are placed in 2 layers of plastic trays, then placed inside a transparent rectangular plastic PP box. A paper shaped like a horizontal book cover is inserted inside the PP box. Please see uploaded pictures for reference.
Descripción de los usuarios potenciales del producto
This product can be used by people of all ages (except babies and people below 3 years old), both professional and beginner artists.
Atributos de estilo
Necesidades de diseño
Here are the designs/brief I have in mind. The resulting packaging design will make it look as if it's a very attractive book cover, but it's really a packaging for an art material. I'm hoping that this will make it stand out from the usual packaging designs of competitors. However, feel free to submit your other designs, if you think they will be better than I have in mind. The brand name "Chase Your Sunset" is about chasing one's dreams. The mermaid symbolizes someone who chases her dream (aka the sunset), so please use this concept in the packaging design. However, don't use too much mermaids so that it won't look like only females are the target audience. Think of other brands that use mermaid in their logo but cater for both male and female. Font Style - Luxia is the font style of the logo, so please use this or similar luxurious font style for the required texts below. Font Color - Since the background will be mainly shades of blue or purple, please use gold or orange font colors for the texts. Font Sizes - The paper to be designed will be inserted inside a transparent PP plastic box that has some diagonal designs (see "7 - Front - Close Up View" in Product Pictures zip file). Because of this, please don't make font size too small. The paper insert that you will design has 3 parts (1. front; 2. bottom; and back). Please see pdf file "Paper Insert - For Packaging Design" for the dimensions. Apologies but the supplier has no AI file for this. Front Background: A watercolor painting of a sunset and sea scenery. Please put a few mermaids on it. You can also use other background if you think they will be better than the sunset and sea scenery. Use shades of blue so that the logo will look good on it. You can also use shades of other colors as long as the logos will still look good on them. Please use a realistic instead of cartoonish background so that both adult and children will find the packaging attractive. Main Texts/Information Required on the Front: Logo - "30 - ChaseYourSunsetLogo2Horizontal - Mermaid" - Logo with Mermaid Product Name - "48 Watercolor Brush Pens" A circular ACMI AP Seal will be included in the future. I'm still getting approval from ACMI so can't use it yet, but please save space for a circle with 1 cm in diameter. Secondary Texts/Information on the Front (make the font sizes of the below smaller than the "48 Watercolor Brush Pens" mentioned above: "Includes 2 Water Brush Pens", "48 Unique Colors", "Blendable", "Water-based Ink", "Non-Toxic", "Premium", "Flexible Brushes" Bottom: Logo - "28 - ChaseYourSunsetLogo1Horizontal - Sunrays" - The logo with just the sunrays and the brand name, but not the mermaid. Product Name - "48 Watercolor Brush Pens Background of the bottom - similar shades with the front & back Background design on the back: Similar shades with the front but with less details since the back will be used mainly for showing the 48 color swatches, so you won't see a lot of the background painting here. Texts/Information Required on the Back: Color card/swatches - please see uploaded AI file "48 Color Cards" "Conforms to ASTM D-2436", "Designed in Australia", "Manufactured in Ningbo, China", "Website: www.chaseyoursunset.com", "The Chase Your Sunset guarantee: If you have any concerns with your product, please contact us any time at firstname.lastname@example.org" FNSKU: Preferred to be put near the corner, but please allow 0.25 inch between the edge of the label and edge of the packaging. I uploaded the minimum ("FNSKU Up to 44 - 25.4mm x 48.5mm") and maximum ("FNSKU - Up to 21 - 63.5mm x 38.1mm") versions of the FNSKU. I prefer the maximum size for easier barcode scanning, since the paper where the FNSKU will be printed will be inserted in the transparent plastic PP box. Please also reserve a space at the back for the distributor address (3 rows). This will be provided during handover stage. Please also reserve a row for tracking number, which will also be provided during handover stage.
Lo que debe evitarse
This product will be sold in a competitive ecommerce website. When potential customers search this type of product, a small picture of the product will be shown, along with small pictures of its other competitors. The packaging design of most of its competitors are black background and very colorful paints. I want my packaging to standout, in a positive way, from the sea of black packaging design, so please avoid black and vibrant and colorful strokes of paints in the packaging.
Dimensiones del envase / paquete
Please see "Paper Insert - For Packaging Design" for the dimensions of the paper insert that needs packaging design. I also uploaded the dimensions of the transparent plastic PP box. This is only for reference so that you'll know how small the paper insert is in relation to the PP box. Please see "Transparent PP Box (No Design Needed - For Reference Only)".
Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Packaging y Envases comienza en $449.
Derechos de autor completos con archivos listos para producción para impresión digital y / o impresión.
Todo comenzó con un brief de diseño.
Una guía rápida e interactiva le ayudó a comprender su estilo de diseño y capturó exactamente lo que necesitaba en su packaging y envases.
Diseñadores de todo el mundo presentaron su magia del diseño.
entradas de diseño
Chase Your Sunset colaboró con diseñadores para refinar sus ideas
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Y luego ... ¡seleccionaron un ganador!
Evaluaciones del cliente
Activo Visual is the winner of my packaging design contest. I'm very happy with the design so I invited Activo Visual for 1-on-1 project for business card/thank you card that will be put inside the packaging. I'm also very happy with the designs I got. I initially had a brief in mind, she did it beautifully, and also suggested other designs. Her suggested designs are much better than what I initially had in mind so I chose her suggested designs. The designs also included explanations on why certain elements were there and why certain fonts were used, etc. This greatly helped me in choosing the design that suits my need. She also saved me from licensing fees since she used her own creations instead of stock images, and free fonts. Thanks Activo Visual! I also appreciate you taking the time to do the design over the weekend. Now my supplier can start printing tomorrow.
En el camino, se encontraron con muchos diseñadores talentosos ...
Creemos que los concursos son una forma súper divertida de obtener diseño.
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