karim.bouayed tuvo su nuevo packaging y envases a través de un concurso de diseño:
Create a packaging for green tea
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Alimentos y bebidas
The objective is to create a new brand of green tea in Algeria.
¿Cuál es tu visión?
The product is Chunmee green tea. It is meant to be drank with mint but it is not mixed or perfumed (consumers like to mix it on their own). It is mainly consumed in the "South" region of Algeria (by South, I mean everything that is South of the main cities as Algiers or Oran). There are other possible targets accross the South border as Mauritania, Mali, Niger (since these people have the same habits for tea)... We are looking for an innovative design for our first product since the packaging is a very important part in the tea market. Our product quality is similar to a few others so we would like to use the design to distinguish ourselves. It is not necessary for it to be completely different from the competition but it has to stand out, it has to be much better. We think it should not be too modern or western as it is for example for the best known brands in the world. You should not worry about the form of the packet or its dimensions since this will be adapted by our infographist. The name of the brand will be "El Karam" written in latin and arabic alphabet. It means hospitality and generosity in arabic (so people should read it tea of hospitality). If you are not used to write in arabic, you should not have to worry about it since we will be able to add it later (or replace the latin name with the arabic one). The packet should also mention the following: -41022AAAAA (this represents the quality of the Chunmee tea) -Qualité Diamant (for diamond quality, in French) In case you would like to add more text to have a better idea, you can use really any text you would like or the following: -Thé vert de Chine (Green tea from China) -Thé de l'hospitalité (Tea of hospitality) -الكرم (El Karam in Arabic) -شاي اخضرصيني (Green Tea from China) The other important information as the net weight, the descriptive text etc. will be added underneath the packet so it does not interfere with the design. If I forgot to mention anything, please do not hesitate to ask.
Almost all the competitors products are around the desert theme. The name are "Camel", "The Three Camels", "El Berrad" (which means the teapot in arabic. This is a leading brand, with a very well known name and logo. The logo shows a teapot with a desert background and three palm trees). The main colors used by them are yellow/golden, green, red and white. The packagings also follow an arabic design. I will try to attach a few pictures of our competitors products. They must not serve a source of inspiration though. They will not be of a very good quality and they are just meant to give you an idea of what already exists. The packaging quality also may look very poor. I must insist then that we are not looking for something similar or of the same value but for a much more attractive design, a more elaborate one.
Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Packaging y Envases comienza en $449.
Derechos de autor completos con archivos listos para producción para impresión digital y / o impresión.
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