Cómo Kai Strother comenzó su viaje en packaging y envases
Tipo de paquete
Diseño de inspiración
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
¿A qué sector dirías que pertenece tu empresa?
Nombre de la empresa
Birch & Gray
Nombre del producto
Aroma Diffuser and Lamp
Descripción del producto
This product is an silver aroma diffuser with a warm light (frosted glass). Our Brand name is Birch & Gray. We create accessories for the home. "Birch" being timber and "Gray" being concrete (the 2 fundamental building materials in the home) The diffuser is silver, made from Iron and emits a nice soft, warm light (created by a frost glass casing). You place essential oils into the diffuser and it emits steam filled with the essential oil. The product comes with 3 essential oils included. Lavender, Lemon and Eucalyptus.
Descripción de los usuarios potenciales del producto
Women aged 28-55 years, living in the USA, or West/Central Europe. Medium to high income. We want women to buy this product for their homes, or as a gift (housewarming, birthday, mothers day etc)
Atributos de estilo
Necesidades de diseño
The diffuser and essential oils will be packaged together in a square box shape. The cardboard will be a thick/quality cardboard. There are 3 parts to the design - 1. The main box, 2. The box that holds the essential oils (this is placed inside the main box) 3. The labels for the essential oils. All three parts will need to come together nicely, adding to a premium display and unboxing experience. We want to present the product as a premium but not a luxury product. The price point is around $40-$50 USD. We want the design to look fresh, modern uncluttered. We'd like for the designer to think "outside the box" and for the packaging to have some punch and be a little different without being over-designed. We don't need to look like every other boutique candle brand. WE WILL PROVIDE THE SPECIFIC INFORMATION/TEXT THAT WILL NEED TO GO ON THE OIL LABELS AND MAIN PACKAGE IN THE NEXT ROUND.
I have attached the size and die-line layout of the main package as well as the size and layout of the essential oils box. The oil bottles are 5 ml. I have attached an image of the oil bottle. The labels for the oils are best at 20mm tall by 80mm long (they wrap right around the bottle end to end) Happy to look at other options for this also. PLEASE NOTE: There will be no window, in the packaging for the essential oils box - the die lines will be the same, however, the window shown in the outline attached will not exist in the final design.
Lo que debe evitarse
Clutter, dated, old school fonts. Overuse of stock images.
Dimensiones del envase / paquete
Dimensions are included on the layouts attached for the main package. The oils box forms a 100mm x 100mm sized box (25mm height). The essential oils are 5ml vials.
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