Cómo Good2Me comenzó su viaje en packaging y envases
¿Cómo se te conoce?
¿A qué sector dirías que pertenece tu empresa?
Cuéntanos a qué tipo de público quieres llegar
We are online sellers, expanding our product line with our own brand of coffee and coffee related products (for example, a french press, a stovetop espresso maker, a stovetop kettle, travel mugs). The center of our target market is upscale, Hispanic Millennials. This marketing target identify themselves first as Millenials. Our products are sold world-wide.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We need product packaging that can be modified to suit any of our boxed products. Dielines for the two of the boxes are attached to provide you with examples.
The box design should be flexible to scale from a small espresso tamper to a large 12 cup french press.
The design should be generic in nature (no pictures of the product), but with a definite coffee motif. We should be able to change the packaging for each product by changing the words only. For example, changing the words "French Press" to "Espresso Maker".
The packaging will be produced in multiple languages.
There will be a panel on one side for instructions on recommended usage.
The bottom will be blank other than UPC labeling and legal requirements.
We are flexible with the colors. The color of the logo may change, but please maintain only one color for the logo (supplied in black).
There is a potential for follow-up assignments for product inserts and coffee bag designs.