jessica.gissal tuvo su nuevo packaging y envases a través de un concurso de diseño:
Create upscale, eye-catching bottle label for HYDRIVE Energy Water
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Food & Drink
HYDRIVE Energy Water is a light, non-carbonated, refreshing, enhanced energy water. It contains caffeine and is comprised of ZERO calories. There are currently 8 refreshing flavors that each offer added vitamins. This is not an energy drink in the traditional 16 oz can, but an enhanced, energy WATER. Our target demographics are: 25 – 44 year old men and women, multicultural, income of $65k+/year, college educated, calorie/health conscious, sophisticated, more mature, professional, busy lifestyle & need energy. Shoppers find our beverage in grocery stores, supermarkets, convenience stores and gas stations throughout the country.
¿Cuál es tu visión?
We are looking for the design of a label to go on a 16 oz shrink wrapped bottle for HYDRIVE Energy Water. We have a specific bottle shape in mind, with dimensions (attached). We’d like the label design to play into and take advantage of the unique curve and shape of the bottle. We are open to the dimensions of the label — i.e. whether it’s a partial label or it covers the entire bottle. We are looking for a clean, modern label design that conveys “Healthier Energy.” HYDRIVE has the same caffeine content as a traditional energy drink but zero calories and comes in a sleek re-sealable bottle. We want consumers to think of our product as THE best energy solution in the market—and turn to it when they need an energy pick me up, whether during the morning rush, on the go, before a work out, big presentation at the office, or before/after a long night out. We want consumers to feel that they are making the best purchase decision and that they are choosing an upscale, modern beverage with the added benefit of energy. HYDRIVE can be taken to the gym or the office—in the car or at home—with friends or on your own—all occasions. When you think of energy—you think HYDRIVE. Attached is our brand logo, we prefer the brand name to appear horizontally. Key call outs on the packaging MUST include: "HYDRIVE Energy Water", "ZERO Calories". Also included on the package should be "WITH CAFFEINE" and “WITH VITAMINS” but this does not need to be a stand out or prominent. We are open to creative cap options--different colors, featuring a call out on the cap (logo, “ZERO CALORIES”), etc.
Overall we want the product to look and feel upscale and convey healthier/better for you energy. Included are images of the bottle shape, with the colors of three of our flavors. Also included is our most recent packaging, which we are trying to move away from. The label is very busy, and the dark color of the label makes our product get lost on the shelf and the in the cold vault. We need something much brighter, cleaner, and eye-catching. Below are some links to packaging that have elements that we like: https://99designs.com/profiles/1271212/designs/51276?from=%2Fdiscover%3Fpage%3D3%26category%3Dproduct-label-design --We like the bright, all color label on these bottles, as well as the simplicity of the content and the unique graphic near the cap. https://99designs.com/profiles/426284/designs/99682?from=%2Fdiscover%3Fcategory%3Dproduct-label-design%26page%3D8 --We like the upscale feel of this beverage with the all color bottle. https://99designs.com/profiles/1626942/designs/451505?from=%2Fdiscover%3Fcategory%3Dproduct-label-design%26page%3D6 --we like the contrast between the white and the colors on this bottle, and think that white would stand out well on a shelf. Also, it is a clean, simple label with not too much content. https://99designs.com/profiles/507062/designs/152800?from=%2Fdiscover%3Fcategory%3Dproduct-label-design%26page%3D8 --We like the overall look of this bottle as well with the clean lines and eye-catching use of the logo. A vector image of our logo is attached.
Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Packaging y Envases comienza en $449.
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