----PLEASE READ THE BRIEFING CAREFULLY! IT’S THE MOST IMPORTANT THING FOR US! —
CREATION OF THE BRAND:
Our Sleep Products Brand “sleepsupply” was founded in 2018. Our name is our goal! We want to supply the world with more efficient and more effective sleep. Yes we are also young, and strive to get the best out of us, and we also love to work. But we shouldn’t forget: Sleep makes up a third of our lives. So we should make the best out of it.
THE BRAND / PRODUCT:
The brand “sleepsupply” stands for thoughtful and sophisticated products. It’s not the next generic private label brand! We spend a lot of time creating the most value to our customers. Whether it’s the product design or the function, details matter the most!
The product is a pillow scent spray. It is all about stimulating our olfactory system. (in easy words: nice smell = better sleep)
It will come in different scent variations. So please consider that during the design creation. But we will start at first with a “lavender” scent variation.
The lavender spray is 100% natural and comes in a glass bottle with a pump mechanism.
-> Caregiver <-
(Please read about that on the internet)
Goal: To help and take care of others
Strategy: Doing Things for others, service, focus attention on other people, not yourself
Fear: Selfishness and Ingratitude
DIFFERENTIATION FROM COMPETITION:
As we said: Details matter the most! Both in our products and in marketing and product packaging. We love thoughtful details! These may also be unconventional, as long as they do not discriminate against anyone. We are also friends of humour, so don't hold back! :D
It may sounds hard but: Please don’t bore us with the next generic product packaging design. We strive for the best possible product. We are self confident enough to stand out!
So your design should also stand out!
The design shouldn't be minimalistic. But it shouldn't be overloaded too. So your task is to find a good compromise between both. The packaging design should reflect our mission as well as our logo. It should be thoughtful but not too complex.