Cute and fun packaging design for a cool, new pet product!

Animales y mascotas

Tippy Tails

Tippy Tails Washable Bamboo Pet Pee Pads

It's a reusable and washable pet pee pad which is normally used as a puppy training pad or a pad for pets with incontinence. It can also be used as a pet mat, pet bed liner, pet cage liner, food and water mat, car seat protector for when you're driving your pets around etc. It's made from bamboo and is eco-friendly and cost friendly as well as you don't need to constantly re-purchase one-time use pet pee pads.

- Loves their dog/cat/smaller animals and wants to make them comfortable while protecting their home too, - Spends time doing product research before purchasing – does not just buy the first/cheapest thing, - Prides themselves on buying quality products for their pets, - Prefers to support brands that align with their values; pets are family and are very important to them – each decision is well considered, - Would prefer a more environmentally friendly option e.g., to single-use training mats while saving money at the same time, - After good quality, easy to clean/maintain products, - Appreciates good packaging and thank you notes – good CS and experience, - Would like the pet products (mat, bed, bowls etc) to blend in the home décor and not stick out like a sore thumb, although appreciates cool and modern designs, - Lives in Australia.

Please see packaging design details doc attached. It contains all of the details I'd like to be included as well as some directions of what should go where, however please feel free to adjust if you think it may be better for the overall design. I have an image that I'd like to go on the packaging so the designer should be able to enhance image quality and cartoonise the image of needed (see packaging details doc for more info). The product comes in 3 sizes, so this design is for one size and I'd like to work with the winning designer on the other 2 sizes which will be the same design but the image of the dog (again see packaging details doc to see what I mean) and the size information will need to change. There will also be other design opportunities such as creating and insert etc. so I'd like to develop an ongoing relationship with the winning designer. I've also included 2 images of what the pad looks like (image 1 and 2) - these are mainly for your reference but perhaps you'll want to use the image of 2 pads (with background removed) to showcase that the package contains 2 items. Please note the logo file is not the proper logo file - I'm just waiting for the logo designer to send this through. It is the final design so I can send you the proper file when finalising this packaging design.

I want the packaging to provide a really fun but still helpful user experience. It should be cute and playful, not serious, but still informative and on-brand (please refer to customer avatar doc). I have provided a packaging ideas doc where I have saved a few different designs I like which will hopefully help with the design direction.

size of packaging: 22*15*8cm