Theme: Very sketchy, detailed, hand-drawn drawings of our product "characters". We will provide photos of those products for your inspiration. We want to inspire a look that's almost children's fairytale book, or something that may look like it's one of our artist's original concept sketches. I want the designs to appeal to a more feminine audience. I want the characters to have a lot of life, expressiveness, and cuteness in them.
Layout: Characters hand drawn on a big working surface spread out evenly, with our logo "Top Collection" interspersed throughout. You can get a bit creative with how this layout is done. No other wording is necessary. We don't want a layout that's too cluttered. We want the character sizes to match the logo font. Our product boxes range in different sized boxes from 3 inches in width/length to 12 inches or so in dimensions, so this design needs to be done large enough with enough content to scale for any product size. Due to the number of skus we have (600+), we need to use ONE design template for every sized box to avoid custom box MOQs. If your art template is done large enough this should not be a problem as our supplier can crop the design per box size as necessary.
Attached references: I have attached our most popular characters and products for you to sketch out. try to sketch out and represent at least 1 or 2 of each type of character on the design, our main characters are dragons (most popular), bunnies, frogs, gnomes, pixies (those little elf/goblin-like guys), fairies, unicorns, birds, elephants, hedgehogs, sloths, and fairy houses, signs. I have also attached our current packaging for you to reference, notice the various sizes the products come in, using one unified design for the packaging. Each of them will receive a product sticker label that has our logo, the product photo, item number, name, UPC barcode, and our brief company info on it. Please also redesign that sticker design for us. If we see someone who designs a fantastic new sticker layout it may really add bonus points to your overall design. New stickers would need to keep all the same basic elements on it.
Creativity: We'd love to see our logo in beautiful hand-lettering on the packaging design. That'd really help it stand out and fit the whole theme.