Cómo mike Jf comenzó su viaje en packaging y envases
¿Cómo se te conoce?
Fresh Partners Pty Ltd
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
Cuéntanos a qué tipo de público quieres llegar
Assist Australian growers by developing packaging and promotional tools to sell their produce
Attractive and engaging packaging that show cases the fruit/vegetables while providing simple detail that helps shoppers and consumers understand the product and how to best use it.
We also make sure we meet all the legal needs and retailers demands to make the sale happen as smoothly as possible
¿Qué te inspira y qué diseño imaginas para tu empresa?
Attractive and engaging fresh lettuce packaging to compliment fancy leaf range
Single overall packaging design for a range of ‘Fancy Lettuce’ represented as 6 individual lettuce variety packages (1 per variety).
Each to share branding and design elements but are altered to include the specific elements of each variety—see attached notes
Physical appearance: One full lettuce per pack (plastic Sleeve) they include stem and some roots as they are hydroponically grown. the lettuce is placed stem/roots first into the sleeve allowing the head to show at the open top of the sleeve
Target Audience: Australian shoppers in fresh section of supermarket - large age range, Female and Male - majority will know there is a fancy lettuce range but have limited knowledge or confidence of the range, taste and storage
- Attractive and engaging packaging
- Lettuce clearly visible (one head per bag)
- Simple Guidance and ideas for shoppers
Brand: there is no logo or art currently the name is to be around ‘Fancy’ as in ‘Fancy lettuce’ ‘a touch of fancy’
Feeling: Fresh, Tasty, Healthy, Attractive edible addition to many meals, add a little fancy
Colours: The film is clear so as to allow good visibility of the product—colours are to reflect fresh, tasty and easy and compliment the natural look of Lettuce
Fonts: None currently
Required Elements: There is specific detail and copy that must appear on each pack see attached copy
Size and Shape: this is set see attached die line
Appreciate this is a tricky time of the year for many sorry
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