Design a clean yet fun and upscale packaging for a hard candy product

Alimentos y bebidas

Happy Drops

Himalayan Salt Candy

Happy Drops is a new brand of organic lemon sweets that puts ingredients and quality first. We are a fun, yummy Himalayan Salt hard candy company. Tickle your tastebuds and experience the most satisfying and unique 4-in-1 flavor profile - salty, lemony, minty, and mildly sweet. We are no-nonsense when it comes to your wellbeing and as such, we do not use high-fructose corn syrup, GMOs, artificial flavorings and colorings. Happy Drops uses the highest-quality ingredients including organic sugar, organic rice syrup, natural flavors and natural fruit juices. Our customers care deeply about the ingredients in the products they purchase and consume, therefore a natural and clean look is important. Not discounting the fact that this is a candy, the look has to be fun. Packaging has to look great on Instagram, where it's going to be shareable, where someone is going to want to show this off on their desk or in their purse, or show it off to their friends. It has to look photogenic. Packaging: Resealable Look: Natural, Clean, Organic, Fun, Artisanal, Luxurious. Cohesion of “Happy” in the brand name to the packaging look. Mood board: SimplyGum, SmartSweets, RX Bar Competitor (need to stand out amongst them): Yum Earth, Torie and Howard, Ginger People, Project 7, Dr. Johns Differentiation: First Himalayan Salt Candy in the US market Goal: Packaging that is clean yet fun, stand out in the crowded candy market. Most importantly, Instagrammable. This is lemon & mint flavored.

18-35, college to young active working adults who commutes.

All the claims need not be on the front, if you do include it please be in a logo (e.g. USD Organic). -Made With Natural Himalayan Salt -Improve Hydration -Free From Artificial Sweeteners -Naturally Flavored -Free From Artificial Colours -Dairy, Lactose & Soy Free

Width 9.5 cm Height 12.5 cm Resealable pouch