My agency has a client who wants to upgrade their DVD packaging.
They're releasing a new series of videos and want to give them a new look.
The title of the new product is:
Target Focus Training II – Accelerated Destruction
Mastering The Use of Violence For Personal Protection
On the back of the case, please layout some sample text as follows:
headline or title
2 sentence opening paragraph
5 bullet points
1 sentence closing paragraph
Photo of author in the top-left of the package (photo attached, Tim Larkin.jpg)
I'm looking for you to bring your creativity to design a DVD case insert, and a face for the dvd itself.
We have some new motion graphics we're using at the start of our videos that we like.
And if possible we want some of those concepts to come across in the print design. (could be color, texture, font use - just something to tie the packaging together with the video graphics and title screens).
Our current packaging is clean and simple, easy to read.
All good qualities.
What's missing is texture, gradation, and a sense of dimension.
I'm looking for packaging concepts that are bold, appropriate for our subject matter, and not cliche.
(do a google search for "self defense DVD" and look at the images. You'll see what's common in our industry).
Our products are high end.
The most expensive on the market in fact.
We are the best at what we do. We've been hired by the special forces and Navy SEAL's to teach them how to survive in close combat.
Our weekend seminars are $2,000. So this is not a product you'll ever find on a wal-mart shelf.
The design should reflect that.
We are the Mercedes of self defense.
Attached you'll find :
* our logo and examples of current DVD packaging design.
* a video file showing the intro to the DVD. This way you can see what our customers will experience after they press "play"
(be good if there was some connection between the outer packaging and the motion graphics on the DVD)
* the font used in the video motion graphics.
* a background image from the video graphics
The logo is not something we necessarily want to change in terms of the font or layout.
We're happy with it, and the winning design can use our logo as-is.
However, if you have ideas for texture, color, dimensions or giving the logo a bit of a lift, that's fine.
What I'm looking for is someone to bring our packaging the next step forward.
If you have an inspired idea, go with it.
Show me some options of what's possible.
One limitation - there's no photography available for the cover designs.
If you have an idea for a photo that would work, feel free to put it in the mockup.
But cliche photos of people being attacked or tough guys fighting won't cut it.
When it doubt, create a kick-ass design with colors, textures typography and our logo.
Thanks, I'm really looking forward to what you come up with!
I'll be providing feedback throughout the contest, so feel free to shoot me your questions.