I need a product packaging design for a defrosting tray to quickly and safely defrost frozen foods.
• As we plan to sell this product at a higher price point than what is already on the market, we need the packaging design to look and feel a high quality.
• Packaging should appeal to cooking enthusiasts
• We don’t have a logo so would need a “ThawMax” logo in the design. It also needs to say “Rapid Defrosting Tray”.
• Design should also include the tag line on the front– “The quickest and safest way to defrost your food naturally.”
• Design should be clean and simple
• No loud fonts or colours
• Packaging should be recognisable and eye-catching
• The size of the packaging is 31cm x 23cm x 2cm
• Front of the packaging will need to highlight following features (maybe with an icon):
Made of food grade space aluminium
Non-slip full silicone border
Cuts defrosting time in half
• Back of the packaging will need to say:
Place defrosting tray on a flat surface
Remove all packaging from frozen meats
Place frozen meats directly on defrosting tray
As meat defrosts, the tray will catch any water that is released
Take care of me
Do not use wire brushes or steel wool to clean the surface of the tray
Leave your thoughts
If you enjoy using the ThawMax Rapid Defrosting Tray, we would really appreciate it if you could leave us a quick review on Amazon.
If for any reason you are not satisfied with your product, please reach out to us. We’d love the opportunity to understand how we could do better. Simply go to your order and leave us a message.
• Packaging will need to include a barcode on the back which must be easily scannable (i.e. not covered by any design elements or over a fold)
• Packaging will need to say “Made in China” on the back – maybe under the barcode
• I will need also need the logo to be provided separately – so we can get it printed on the product.
• DON’T use more than 2 fonts!
!!!!! Important !!!!!
We think that the main challenge is that the packaging must increase the value of our defrosting tray. So that people are willing to pay the higher price point for our product.