Design Package for Fortified Mum-Mum's Teething Biscuits

Baby Mum-Mum

http://www.mummums.com

Baby Mum-Mum Plus

The makers of Baby Mum-Mum, the original rice rusk, are always adding new flavors and features. The latest line will be Baby Mum-Mum + (Plus), a line fortified with nutrients.

Teething babies. Purchase decision by moms and dads of teething babies.

We are looking for a design that differentiates from Baby Mum-Mum and Baby Mum-Organic.
Use the file "Design Example" as a base.

At the top center: Logo - Use Baby Mum-Mum logo but use your choice of "+" or "Plus"

Flavor Name: "Super Berries" Below Baby Mum-Mum + Logo.
Your choice to express the flavor

Fill top 2/3 of front with actual fruits. Flavor is "Super Berries" and contains: Mulberry + Blueberry + Raspberry. (Note there will be future flavors so concept must be transferable. Winner will be invited to 1 to 1 project to build out variants)

Add 2 rusks at an angle (see Nosh sample below)

Bottom 1/3
Claims:
- Organic, Perfect for Teething & First Solid Food
- No Wheat, Milk, Nuts or Eggs
- Dissolves Easily, No Mess
- No Artificial Ingredients or Preservatives
- Conveniently Wrapped 2-Packs
Weight: 1.76oz

Also, the back panel will be more information on the product and include the famous Mum-Mum Baby. File to follow.

See dielines