Cómo aviva 7D comenzó su viaje en packaging y envases
¿Cómo se te conoce?
The Six O'Clock Scramble Fresh & Fast Family Dinner Kit
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
Cuéntanos a qué tipo de público quieres llegar
Dinner Kits, available at supermarket, include all the ingredients and step-by-step instructions for making a healthy family dinner in 30 minutes or less. Healthy grab-and-go dinner kits take the stress and decision-making out of making healthy family meals. Refrigerated meals are ready in 30 minutes or less, include whole grains, fresh vegetables and simple step-by-step instructions.
¿Qué te inspira y qué diseño imaginas para tu empresa?
The Six O’Clock Scramble Fresh & Fast Family Dinner Kit (Fresh & Fast Family Dinner Kit should be more prominent)
Logo and packaging—convey fresh, fast, family-friendly
Ballpark dimensions 13 x 10 x 8
Style: Mom-friendly, easy, simple, healthy, accessible, joyful.
Colors: green and orange to signify fast and fresh. We want colors that convey healthy, family-friendly, appeal to moms, coordinate with Six O’Clock Scramble logo colors (thescramble.com), but don’t need to use that logo necessarily
Clear plastic window on top to see fresh ingredients
Features to include on package:
Fresh & Healthy Family-Tested Meal
Ready in 30 minutes or less!
simple step-by-step instructions
just the right amount of ingredients—no wasted food!
Only $5 a serving
Below could all be on adhesive sticker so it can be customized for each dish, but need package design to have space for that.
Name of dish (i.e. Ravioli Soup with Grated Zucchini and Spinach)
Picture of final dish
Time to make dish (i.e. ready in 20 minutes)
How many it feeds (i.e. 4 servings)
Nutritional features (ie. vegetarian, good source of fiber)
Upper middle income US moms are audience. Kits will be in refrigerated case on supermarket shelves. Package should be rectangular and able to be stacked. There will be several different recipes so need room for customized label for each recipe.
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