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- Design packaging for NERO PEFC BBQ CHARCOAL (new product line)
infyIJ tuvo su nuevo packaging y envases a través de un concurso de diseño:
de StudioUnoDesign packaging for NERO PEFC BBQ CHARCOAL (new product line)
Hecha un vistazo al concurso de Packaging y Envases de infyIJ
El Brief
Industria
Venta minorista
Inspiración de colores
Otros requisitos relativos al color
Please use Nero colour code --> see attached CI
El Brief
Nombre de la empresa
Nero
Sitio web existente
www.nero-grillen.de
Nombre del producto
Grillkohle (BBQ Charcoal)
El Brief
Descripción del producto
NERO has already launched and established world‘s first organic (=Bio) BBQ charcoal and briquettes. Now, NERO wants to launch an additional product line of BBQ charcoal and briquettes. The new product line also comes from sustainable forestry, but has no Bio-certification. Different than many other products on the market, Nero produces in locally (in Germany and France) and does not use (tropical) wood from illegal clearance.
Descripción de los usuarios potenciales del producto
Nero Bio/Naturland: - Highly committed to a sustainable lifestyle - When shopping, looks out for regional and certified organic products - Is willing to pay a higher price for organic (Bio-) quality Nero new line (PEFC): - Pays attention to sustainability but does not subordinate everything to it - Likes to buy regional products but the consumption moment is more important - Looks out for a good cost/performance ratio
El Brief
Atributos de estilo
El Brief
Necesidades de diseño
The new product line should integrate well into the NERO-CI (Fonts, colour code, logo). However, it should be distinguishable from the existing products and emphasize the main USPs (see additional briefing document). Please deliver also a simulated 3D-preview of the design. In this competition we would like you to do the design for our charcoal bags. The design has to work with inverted colours as well or should be easily adaptable /distinguishable for the charcoal briquettes (follow-up-project).
Lo que debe evitarse
Please do not create a totally new brand design. Both product lines should be clearly recognisable as Nero. Focus should be on developping a layout for the new product line (PEFC). If necessary, minor adaptations in the existing Nero layout can be made.
Dimensiones del envase / paquete
Charcoal: 23x14x53 cm - die cut attached
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Evaluaciones del cliente
Alles gut, danke
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Creemos que los concursos son una forma súper divertida de obtener diseño.
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