Milk powder to be sold in Africa, suited for making yogurt, liquid milk and usage in coffee/tea. Product is made of cows milk, the packaging should have a natural appearance.
Descripción de los usuarios potenciales del producto
African customers (mainly women)
Atributos de estilo
Necesidades de diseño
Gilbert is the brand name, which should be clearly visible on all sides. We would like the packaging to contain a cartoon image of a smiling boy (Gilbert). Gilbert is based on our dear colleague who passed away (photo attached). Gilbert should be a smiling, happy and adventurous young man. We would like most of the attention to be drawn to the boy's face, so the face should be bigger in proportion to the rest of his body.
The rest of the design of the bag should be focusing on a natural appearance. Please try and be creative with the rest of the packing. It should be clear that there's milk inside. Gilbert's face should not cover a large area of the packing. It would be nice if Gilbert's face would appear in the logo of the brand name.
Lo que debe evitarse
Please don't make the packaging too sad / negative / serious, even though the cause is sad. We want the packaging to be linked to our memory of a happy man.
Dimensiones del envase / paquete
Please see Ginny PDF file
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