We would like a packaging design for our new range of bamboo underwear. Ideally we would want to package the underwear (for women only at this stage) in a paper/cardboard tube. We are testing the market with a tank top/singlet and a high cut brief. The tank top/singlet will be packaged singly, the briefs will be packaged in pairs in the tube.
Tube size: Dia 7.5cm, Total Height: 15.1cm, Cap height: 4.1cm
We will also need a sticker designed for application onto the tube which will feature sizing, barcode etc.
The tube design should feature the "ettitude" logo & website address "http://www.ettitude.com"
The tube design should also make mention of the material/fabric of the garments. The bamboo garments are: “95% bamboo 5% spandex”. This should have reasonable prominence along with the benefits and features of the product which should also appear on the packaging design.
The following product benefits should appear in the packaging design.
Benefits of Bamboo
• Natural softness & beautiful silky lustre
• Superior breathability over cotton
• Warmth in winter and coolness in summer
• Hypo-allergenic, suited to the most delicate skin
Your design will need to leave a place on the tube where our factory can apply stickers. The tubes will all be the same but as we will use them to pack different styles and sizes of underwear (i.e. tank top/singlet & briefs) we will require a space where specific labelling can be applied so consumers can determine the content of the tube.
We will also require a design for the sticker which will be applied to the tube during packaging. The sticker should feature the product name/type, size, colour and allow enough room for a barcode that can be scanned easily and reliably.
There will be 4 x sizes for each product; 10, 12, 14, 16
There will be 2 x colour options for each product; black & white
Product names will be 'Bamboo Tank Top' & 'Bamboo Hi-Cut Brief'.
for example the sticker may read:
Bamboo Tank Top
Please provide a mock up of the sticker (including specific font and colours) as the factory will print and apply the stickers to the tubes before shipping. Sticker design should reflect the brand and bear some relation to the overal design of the packaging on the tube while also allowing for utilitarian usage and providing good readability.
For both the tube and sticker designs please take into account the materials the tube and stickers may be made from. Our brand ethos will mean that we will choose materials for packaging that are reusable, recyclable and renewable. This means that recycled paper and other fibres could feature in the packaging and as such your colour and font choices in the design will need to work well in these environments - we would like a clean and appealing design that translates well to the physical packaging so it is important that the colour palette is not rendered muddy, dull or unappealing when transferred to the physical packaging material and that the font remains crisp and readable.
All colours should be accompanied by their CMYK/PMS numbers for accuracy in print production. You have a free font selection, but the font should harmonise well with the ettitude logo and any associated cost for the acquisition and use of the font should be included in your bid.