We need a bottle label designing for our new Amino Water range, that brings our concept to life. We are not completely set on what we want, so we want designers to show us what they are capable of producing. There are three panels to play with, we are open to all types of label e.g see through.
Please refer to the brand guidelines.
1. PRODUCT INFO
Name- AMINO WATER
Slogan- TASTE LIFE
Target- 20-35 Males & Females
What is amino water - Of the 22 amino acids that repair, recover and rejuvenate every cell in your body, 9 can’t be made or stored by you. These crucial protein builders are only found in your diet, physical activity alongside busy, stressful lifestyles accelerate their depletion. Amino water is a delicious, easy and simple way to top up these vital building blocks of life.
BOTTLE WE ARE DESIGNING ONTO:
2. BUILD STRONG ASSOCIATIONS WITH THIS HIERARCHY…….
3. OUR FOCUS WITH THE PRODUCT
Amino Water is going to be sold in three stages…..
- Stage one is in boutique premium health clubs in central london, the feel must be premium 330ml or 500ml bottles.. This will prove the concept.
- Stage two we move into health food stores and the focus is to expand into potentially a can format alongside the bottle, .
- Stage three associations will be strong and we can move into supermarkets and convenience stores.