Cómo Spence1 comenzó su viaje en packaging y envases
¿Cómo se te conoce?
HiTech Guitar Products
¿A qué sector dirías que pertenece tu empresa?
Entretenimiento y bellas artes
Cuéntanos a qué tipo de público quieres llegar
We are the worldwide distributor for products from Big Rock Engineering who design and manufacture guitar accessory products. We sell to music stores and individual guitarists alike. The product we want packaging for is the F1 Guitar Pick. HiTech Guitar Products distributes this new and unique guitar pick that guitarists of all ages and ability will love to use. The F1 guitar pick is ergonomically designed to help guitar players hold on to the pick while strumming due to its patented ergonomic "grip" on the underside of the pick. Players become more accurate by concentrating on the left hand, not the right hand. Because of the built-in "grip", players can reduce stress due to "repetitive stress injury" some guitarists experience when holding traditional picks. The pick is beautifully designed and eloquent to play. It is available in different thicknesses and different colors.
¿Qué te inspira y qué diseño imaginas para tu empresa?
I want the pick to be attached to a cardboard card with a hole punched out at the top so it can be hung on a hook. The packaging must integrate the ability to hold the pick while holding the packaging. This is accomplished by cutting a slit on the card and sliding the pick between the card. (see pictures of proto type I created) The card needs to advertise the product's features and benefits.
1. The F-1 has a built-in GRIP. It makes dropping the pick difficult.
2. The F-1 points the pick at a 90 degree angle to the strings. It promotes good technique and teachers like this.
3. The F-1 makes playing less stressful and relaxes the arm so the player is not fatigued easily and can play longer.
5. The F-1 allows the player to concentrate on the notes, not the pick. Players become more accurate.
I am looking for a design that can sell AND demonstrate this product. I want it to stand out on the wall of guitar accessories in the music store. You can see more information and video demonstration at my web site: http://www.hitechguitarproducts.com.
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