We have 3 different SKUs (COCONUT, APPLE, and MIX VEGGIES chips). Each SKU has a different composition and has different seasoning versions.
We would like to have a similar style design for all the products line distinguish them by their content. All 3 SKU designs must have a coherent theme. ie check our 2 rivals http://www.baresnacks.com and http://www.dangfoods.com
For the contest we wanted to design the coconut chips product.
The pack will be a stand up pouch. They will contain 2.4oz (68g) of chips.
We want the packaging to be soft, attractive without a lot of elements or color.
On the front we only want to have;
- The photo of the natural products (coconuts) and the end product (coconut chips).
- The brand name is: Real Naturals
- The product/SKU name is: Coconut Chips
- The claims: “good source of fiber”, “100% Natural”
- Catchy word: Crunchy / crispy / Tasty / pure “coconut” taste / real tropical coconut
- Icons to include on front are: NON GMO, Gluten Free, Vegan (do not use official logo)
On the back, we want to include the following sections:
- On the right :
> claims list : Non gmo / Gluten Free / Vegan / Good source of fiber / No preservatives (do not use official logo)
> Nutrition facts + ingredients (see in attached files)
> The mentions : "Store in a cool, dry place." & "Made in Thailand"
> Barcode & Address "Distributed by: Brother's Trading LLC
Montebello, CA 90640,USA"
- On the left : 2 sections
> Story (see text below)
> Social media : (website globe icon) real-naturals.com / (facebook icon) real-naturals / (instagram icon) @real-naturals
> One box : "Best before "
The story :
" Real Naturals is a story of 3 friends with a common goal of eating healthier.
The idea sparked while sitting at a round table for lunch. NAT, a creative cook; SONG, a devoted producer of fruits & veggies and ANDREW who distributed foods. These 3 friends joined forces to produce natural food for an everyday affordable price. They made their dream a reality.
Our coconut chips are made by humans using only the best techniques to preserve natural taste and maximum nutrients. The Real way to round up our strengths."