Household Cleaners + Table Pouch Design

Public Goods

http://www.PublicGoods.com

Household Cleaners for Existing Brand

We have our design already for personal care products like shampoo, conditioner and moisturizer. Now, we're launching household cleaners . We want the design to be similar, but very subtly different. Do we use a label or is it printed on the bottle. Is the bottle clear or white? And, how different is the design on the bottle. It is the same brand so it needs to be very similar.

People who care about healthy products and design. They want their homes to look good. They lean toward minimalism.

Surface Cleaner, Bathroom Cleaner, Dish Soap Pod Bag, Laundry Detergent. Just use standard bottle shapes. Bullet rounds for example. And Standard pouches that have pods. Find those images and design into them and provide renderings.

Here are the brand assets:
https://www.dropbox.com/sh/n5dpvh4f…DBLya?dl=0
Here is photography to get a sense of what things look like:
https://www.dropbox.com/sh/jgd4m73i…98rMa?dl=0

Don't change our original too much. The brand must be recognizable. It's just to give cleaners and the stuff that's in the kitchen a slightly different feel than the stuff that's in the bathroom. Because, we want to avoid the brand going from minimal to generic. And that's the risk with a brand that's this minimal.

We're aiming to do about 16oz bottles.
Pouches with pods you can use your judgement.