Our company changed the name and the corporate identy recently, so now we want to adept the new CI to our sales packagins. The existing designs have worked well for our old company’s profile, but now there has to be something new!
Currently, our product line consists of approx. 6 different packaging sizes and categories. That means, our main categories are: 1. Halloween masks/ horror masks 2. Funny and party masks 3. Semi-professional masks 4. Latex ears 5. Wounds and scars/ zombie bites etc. 6. Beards, moustaches and wigs
We need a design to all of this categories, and this contest is for the „main design“. To make this less complicated, we’ll use exemplary category no. 4. Later on, we could think of working together with the winner on the other categories.
The new design for our sales packaging should aim at all customers who are looking for carnival and halloween masks and related items. It should be clear and modern, but also imaginative. We prefer a not-too-overloaded design, but since our customers are looking for funny stuff or horror masks, combining those is the challenge.
Examples of the existing packages are stored in the files.
The „main design“ which is asked for in this contest must contain some fixed items, which have to be set on the front side obligatorily.
Fixed front items:
- Product name
- The words „reusable“ , „handmade“ and the german translations „wieder verwendbar“ and „handgemacht“
- The sentence „made from natural latex“
Everything else from composition to elements and pictures used is up to your creative potential. You could also change the placement of the products (ears and theatrical glue bottle) inside the blister, if you feel for it.
We're specifically not doing a briefing too narrow as we'd like to gain as much creative insights as possible at this early stage. Feel free to suggest basically anything that comes to your mind and that YOU would like to see on your favourite packaging..) Our Corporate identity colors and the design of the web shop (wizardo.com) should be recognizable in the design, but you don’t need to see this too dogmatic. Basically, we are open to creative ideas. Upon completion of the competition, we need the files as psd. files. You'll also find a pdf sheet with rejected trial versions of new packages. I’ve done them myself... Pls. come up with something more professional.. ;-) Please check the attachments for further information and, very important: use the files in our dropbox for your final designs: https://www.dropbox.com/sh/rwmtoenc…VTjAa?dl=0