LauderAle Brewery & Tap Room is a small local brewery located in Fort Lauderdale, Florida. This contest is for a new beer can label, who ever wins the contest will lead the effort in a logo refresh and brand identity redesign which includes more beer can labels.
Descripción de los usuarios potenciales del producto
25-34 year old male dominant. A majority of our customers like to travel, and outdoor activities like sports, running, golf, fishing, etc. Females are a growing demographic in the beer industry and we don't want to leave them out. Same goes for Hispanics. Most of them work in the healthcare industry followed by education, IT and law. A majority of them make between $50,000-$100,000.
Atributos de estilo
Necesidades de diseño
Orange Sunshine 16oz beer can label. The style of beer is going to be a double IPA. Named after the documentary which discusses how LSD changed America during the 1960's. As far as brand identity goes the way I would describe it is: Marine industrial meets psychedelic/spiritual and sacred geometry. Color palate can be the the colors of the 7 chakras. Being that we call ourselves LauderAle we should stay true to our roots and continue incorporating elements of the City of Fort Lauderdale and its culture into the brand. I'm also open to seeing a logo refresh based on these details. Fonts can be changed as well. Here is a link to a Pinterest Board with other labels I like: https://pin.it/fl76e2oqoahc3x
Lo que debe evitarse
Not a fan of stock imagery but if you can make it look illustrated without me knowing it's graphics I'm open.
Dimensiones del envase / paquete
Please only use this for the layout. Barcode and Surgeon General warning on left, beer name, description, etc on right.
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