Essigy tuvo su nuevo packaging y envases a través de un concurso de diseño:
It looks like a book, but it hides a product inside! Design a box that looks like a book.
Hecha un vistazo al concurso de Packaging y Envases de Essigy
Inspiración de colores
The Tinkerer's Toolkit
Description of the product
Our toolkit is a small toolkit with bits for repairing smartphones, tablets, laptops, computers, jewelry and glasses. It is high quality in a luxury case.
Description of the product target audience
Men and women, 25-65. This toolkit is for the gurus, techies, whizzes, geeks and nerds who fix our broken technology. They are proud, skilled and wealthy. It is an ideal gift for those starting out in a tech vocation, new recruits to an organisation and even as a retirement gift.
The packaging is a box in a "book" format. That is, the cover opens along the long edge revealing the toolkit inside. The packaging should look like it is a book, if it was placed on a bookshelf next to other, actual, books it should not look out of place. I would rather err on the side of a rare classic, limited edition type design, perhaps even text-booky. If it looked like a sci-fi novel or self-help book, that would be OK. It should look like an expensive first edition, luxury book. Cover: Title of “novel” is “The Tinkerer’s Toolkit” by Vulcanique, or Vulcanique Tools, if that looks better as an “author’s name”. Cover image or photo could be of toolkit, but equally I’m open to any stylistic “bookish” cover illustrations or photos. Spine: The Tinkerer’s Toolkit written sideways with Vulcanique Logo (attached) vertical at bottom. Back: The following text: "If you needed something fixed, everyone in town knew who to go to: The Tinkerer. Whether it was to repair their broken smartphone, divine the arcane mysteries buried deep within their laptops or tighten the screws on their reading glasses, The Tinkerer never failed to get the job done. The Tinkerer had a secret, however. Hidden away in plain sight, nestled on a bookshelf amongst textbooks, technical manuals, fantasy and scifi novels was The Tinkerer’s secret weapon. Their toolkit! Never more than an arm’s length away, inside a perfectly ordinary looking book, all the tool bits The Tinkerer would ever need were snuggled inside a spring loaded luxury silver case. A sense of pride and magical mystery filled the hearts of anyone lucky enough to catch a glimpse of The Tinkerer’s Toolkit!" ***** (ie 5 stars) “A real treasure awaits anyone who opens this book’s cover” - Angie LaFleur, fixer of broken smart phone screens. “The perfect book for the gurus, whizzes, techies, geeks and nerds in our lives who are always there to save us when things go wrong” - Chas Rover, visited the Tinkerer when his laptop needed upgrading. Photo of tool bits with iconography visible (attached). Barcode (attached) Sold Exclusively by Essigy (logo attached) Designed on Earth Well Made in China Attached is a very rough mock-up. It is only to show the idea, it is not a guide for layout, fonts, images or colours.
What to avoid
I'm not after a fantasy, or YA (young adult) style "cover".
100mm wide, 180mm long (tall) and 30mm deep
Todo comenzó con un brief de diseño.
Una guía rápida e interactiva le ayudó a comprender su estilo de diseño y capturó exactamente lo que necesitaba en su packaging y envases.
Diseñadores de todo el mundo presentaron su magia del diseño.
entradas de diseño
Essigy colaboró con diseñadores para refinar sus ideas
Califica los diseños
Y luego... ¡seleccionaron 2 ganadores!
En el camino, se encontraron con muchos diseñadores talentosos ...
Creemos que los concursos son una forma súper divertida de obtener diseño.
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