Loveable Package Design for Pet Tech Device

Otto Petcare

Using the latest technology in accelerometers and gyroscopes, we have developed a tracking device that attaches to your pet’s collar, collecting complete data on their activity. Connected wirelessly to our cloud services, the Activity Tracker contrasts this data with your pet’s specific breed and age, letting you know whether your pet is getting the right amount of exercise for their target range whilst providing you with feeding advice.

Our target are you urbanites that have dogs or cats. Well educated, sophisticated, well aware of the world, and technologically savvy.

a) The inner layer print of the packaging (file attached). The package format is defined industrially so we are only looking into the graphic design;

b) The base layout for the user manual, base graphic design;

c) 2/3 Images of the design applyed in the form;

d) Any other Point of Sale (POS) materials or ideas the designer may have;

Attaching the brand guidelines only for reference of the font and colours. Please use the attached logo and other files.