Descripción de los usuarios potenciales del producto
Wealthy, older women (40-55y/o) who typically shop in high-end boutique stores and usually shop for luxury brands.
Atributos de estilo
Necesidades de diseño
There will be 5 waxed fragrances by Jones Parfum Co. Each fragrance doesn't have a name, but rather, has a two digit number. There will be: 65, 85, 33, 64 and 42. Each fragrance (candle) has been poured into a different coloured jar with a bow on the lid (see the attached photograph). Each fragrance will come in a rigid box and rather than a standard slip-in top lid, I'd love a box where the face pulls off - much like a jewellery box or a watch etc. I'm very happy to take suggestions on creative patterns or designs for the outside of the 5 boxes but I'd also love to see very simple, elegant designs with a two-colour scheme with just the logo in gold on a white or black face etc. Inside the box, when you slide off the face, the customer opens the box to see a flat, foam surface with an imbedded box of branded matches (with colours matching the exterior) and an imbedded, small square pamphlet that would open up to briefly talk about the particular fragrance in this box. The customer lifts off this flat, foam surface to see their candle underneath, ribbon on the jar lid and perhaps a small, thin-cardboard, square brand-tag tied in the ribbon (again, the tag colours matching the box of matches and the exterior box colours). I love the idea of perhaps 5 white boxes with a gold logo on the front of each and a different coloured ribbon tied around the box in a bow (bow colour matching the bow on the candle inside).. OR a coloured wax stamp in the bottom right-hand corner of the face of each box with either: "JPC" or the fragrance number "65" stamped onto coloured wax that matches the ribbon on the candle inside. I.e. having the exact same box for the 5 candles but having a ribbon or a wax stamp on the outside to distinguish which fragrance is inside. But again, I'm very open to and would love your suggestions such as patterned boxes, different coloured plain boxes or even interesting box structures and I look forward to your designs! Thank you in advance for your work.
*N.B. The frosted white candle jar in the attached picture will have a dark green ribbon like a gardenia flower.
Lo que debe evitarse
Don't be afraid to stray from my suggestions - as long as the ideas are sophisticated and ooze luxury for the demographic (wealthy, older women).
Dimensiones del envase / paquete
130mm (W) x 130mm (D) x 190mm (Height)
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