The Coffee Kingdom is a new premium coffee brand originating from Qatar.
It is the first Qatari coffee manufactured in Qatar.
The brand is all about providing customers with luxurious, premium coffee.
The product range includes 6 flavour profiles. (Refer to file 'coffee bag info' to see all 6 product names and essential info)
The product will not only be sold in the Middle East. It will be selling in UK & Europe in premium outlets such as Harrods, Harvey Nichols, etc.
Therefore to appeal to a Worldwide audience the coffee bag design must look modern and luxurious.
Any patterns or design must be western inspired.
Descripción de los usuarios potenciales del producto
ABC1 consumers. People who are coffee enthusiasts and like to discover and experience new coffee experiences.
These consumers like to travel and appreciate fine products. They do not mind paying a premium for the extra quality.
Typically higher level income and education.
Gender - Unisex.
Located mainly in urban cities.
Atributos de estilo
Necesidades de diseño
The background colour of the coffee bag is matte white. (Please refer to RGB colour given)
The text should be in the Black or dark tones of Grey.
Referring to the file 'coffee bag info' - This gives you the mandatory information that has to be on the coffee bags front and back.
Please do not design anything for the sides of the bag, we would like this to remain plain.
In regards to design direction - this coffee will be sold in premium retail locations and therefore we want a minimal, yet modern design.
Something that showcases premium, luxury and contemporary styles.
You are free to be creative and showcase your vision.
I have added images under design inspirations to help you start.
Lo que debe evitarse
Do not use stock images.
Nothing flashy or colourful.
No bright colours.
The cutter guide for the actual bag that we will print on.
The circular object below the pull tab is a valve.
The back of the bag will be where the valve is.
This allows the front of the bag to have no objects obstructing the design.
Essential info that has to be on the bags.
The file showcases all 6 products/flavours.
The file also shows the info that has to be on the back.
This will be the same on all bags. FYI, you do not have to copy the back of bag design. This is just an example.
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