The packaging is air-seal standup pouches that will take 500g or 1000g. We want an awesome design for the packaging. We want it to have a matt finish and speak 'Premium, Healthy, Natural'.
We want anyone looking at the packaging to be attracted to it and make the purchase. We're passionate about our Yerba Mate and hope to pass that passion onto others.
The design should be vector based, so that we can edit every aspect as we see fit, also makes it easier to change size of pouch when in vector format.
The packaging should of course have our logo, which you can find attached to the brief.
Front Of Package:
Name of Product: Yerba Mate
Origin: Produced in Argentina
Back of Package:
Information marketing text on one side. One the other, we'll have image steps with text to reference each step.
- Marketing Info
Why Yerba Mate?
Yerba mate (yer-bah mah-tay) is made from the naturally caffeinated and nourishing leaves of the celebrated South American rainforest holly tree (Ilex paraguariensis). For centuries, South America’s Aché Guayakí tribe have sipped yerba mate from a traditional mate gourd for its rejuvenative effects. These rainforest people find tremendous invigoration, focus, and nourishment in yerba mate.
Yerba Mate has the strength of coffee, the health benefits of tea, and the euphoria of chocolate all in one beverage. Of the six commonly used stimulants in the world: coffee, tea, kola nut, cocoa and guarana, yerba mate triumphs as the most balanced, delivering both energy and nutrition.
Information to go on the back of the packaging will about the health benefits of Yerba Mate and how to prepare it
We want something like this, but done from scratch to a higher quality: http://www.thepelliway.com/wp-conte….28-PM.png
Also on step 2 we want a different image showing the hand and inversion of the mate gourd (Google and watch YouTube to understand how to prepare Yerba Mate)
Step 2 - Place your hand on the mouth of the gourd and invert it. Now shake for a few seconds then gentily tilt back to create a slope
Finally, relax and enjoy ...
Google how to prepare Yerba Mate, watch YouTube videos. And then put what you learn into the design.