Cómo office mZ comenzó su viaje en packaging y envases
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We are primarily looking to brand wines for restaurant wine by the glass programs and so need the labels to be appealing but not too commercial. No 'critter' labels for example. something that appears to have long standing pedigree but is more recently to market.
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We are looking for finishing touches and possible expansion on a current wine label design for our Oregon and Washington State wines. We will ultimately have Pinot Noir, Pinot Gris, Sauvignon Blanc, Cabernet Sauvignon and possibly Syrah. We have many design ideas but not technical design skills to 'finish' the work. We are looking to have two tone black and white/grayscale labels that can remain consistent except for the variety of the wine. Our Sauvignon Blanc and Cabernet bottles are to be in the 'bordeaux' shape and the Pinot Noir, Pinot Gris, Syrah would be in a burgundy bottle. The designs should be able to interchange which varietal is on the label.
Salem is intended to be middle of the road, everyday drinking wine of quality for 22-35 year olds looking for quality and value. it should be welcoming and sophisticated but not highbrow.
The current label was hand drawn with some photoshop touch ups. We want to keep the this feeling but have a bit more exactness in the lines and angles while still having the hand drawn feel.
Salem is the name of the wine. the variety of the wine will be listed separately from the name. Salem at the top, and then the grape at the bottom for one example. attached is a photo of a door knocker in Old Salem, a Moravian settlement in Winston Salem, NC. Old Salem is a living history settlement that recreates Moravian life from the 18th and 19th century.
We are looking for submissions of updates to this label but will also consider alternate yet similar designs.
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