Plant Based Protein Snack Bar in 4 flavors - chocolate chip cookie dough, chocolate peanut butter, peanut butter, S'mores. Delicious 10g protein bars that we sell today but the design is busy and not appetizing or premium enough. We want this to be delicious leading with flavor imagery, have our logo nice and big (our logo can be in white if that helps against a colored background), and look ultra premium.
Descripción de los usuarios potenciales del producto
Everyone. Millennials, moms on-the-go, athletes. You would find this bar at places like Whole Foods, Target, etc.
Atributos de estilo
Necesidades de diseño
Let's focus on the front of packaging for a wrapper and a box that would hold them at the store. Logo should prominent. Under logo instead of Clean Nutrition, you can try Protein Snack Bar. Flavor imagery should be big. Key highlights are 10g protein, plant based, and gluten free. USDA Organic Logo should be on front as well. (its a small circle (https://www.ams.usda.gov/rules-regu…ganic-seal)
Lo que debe evitarse
Avoid purple, busy designs, designs that don't look appetizing. We want these designs to look ultra delicious and inviting. Stock imagery is fine but if there is better imagery that is more expensive, we are ok with it as long as its going to really look beautiful and appetizing.
Dimensiones del envase / paquete
Attached is our attempt at a design but we feel like its so "ehh" and not very refined and premium looking. Here is an example of a brand that has a much more refined look - https://www.clifbar.com/shop/produc…na-protein . The logo has a nice lock up, easy to read, premium, etc.
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